This featured story by TATA shares the journey of Justus Waimiri, the managing director of Water for the World in Kenya. It follows Justus’s early years, who grew up valuing hard work and education. Aspiring to leave his village for better opportunities in Nairobi, Justus faced challenges settling in the city but eventually found success in business working for GE. After leaving his job at GE to pursue independent consulting opportunities, he felt the desire to engage in something that would have a greater social impact. He ventured into water drilling with Water for the World. He faced many logistical hurdles, but the ability to make a significant impact by providing clean water to communities strengthened his commitment to providing world-class solutions. He credits part of his success to reliable Tata trucks, emphasizing the importance of education and exposure to business persons who have strong values and a desire to use their business skills for the greater good.